After 13 years, NLAAD has finally changed its logo. Overall the look is cleaner and less busy. The logo is still dark blue and features the usual sun rising. “We knew we wanted a logo that reflected NLAAD – a vibrant bold social marketing campaign. Modern and fresh, with some elements of the initial logo…” said Guillermo Chacon, President of the Latino Commission on AIDS.
Along with the logo, the name of the campaign changed “Latino” for “Latinx” so now it reads “National Latinx AIDS Awareness Day”. Latinx is the gender-neutral alternative to Latino, Latina and even Latin@. Used by scholars, activists and an increasing number of journalists, Latinx is quickly gaining popularity among the general public. It’s part of a “linguistic revolution“ that aims to move beyond gender binaries and is inclusive of the intersecting identities of Latin American descendants.
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