A test tube, a PrEP pill, an antiretroviral medication and a condom: the 4 tools needed to end HIV.
Superpowers = Tools someone uses to defeat HIV
Behind the Campaign…
Heroes. Everybody wants to be one. When it comes to HIV, it can be real. The NLAAD theme for 2017 was conceived as a call to action that encourages Hispanic/Latinos to use their “superpowers” such: take the HIV test, consider PrEP as a prevention treatment, use condoms and/or keep the HIV treatment. The campaign wants to empower regular people, make them superheroes and ask them to use their superpowers to defeat HIV.