{"id":8212,"date":"2018-09-17T23:17:46","date_gmt":"2018-09-17T23:17:46","guid":{"rendered":"http:\/\/nlaad.org\/es\/im-on-the-pill-prep-ads-begin-airing-on-national-tv\/"},"modified":"2018-09-18T00:51:16","modified_gmt":"2018-09-18T00:51:16","slug":"im-on-the-pill-prep-ads-begin-airing-on-national-tv","status":"publish","type":"post","link":"https:\/\/nlaad.org\/es\/im-on-the-pill-prep-ads-begin-airing-on-national-tv\/","title":{"rendered":"Aviso de PrEP \u201cI\u2019m on the Pill\u201d empieza a difundirse en la TV nacional"},"content":{"rendered":"<style type=\"text\/css\"><\/style><p><span id=\"result_box\" class=\"\" lang=\"es\" tabindex=\"-1\"><span title=\"\u201cI\u2019m on the pill,\u201d declares a woman as she looks directly at the camera in the commercial.\">&#8220;Estoy tomando la p\u00edldora&#8221;, declara una mujer mientras mira directamente a la c\u00e1mara en el comercial. <\/span><span title=\"A transgender woman repeats the line as do two men after her.\">Una mujer transg\u00e9nero repite la frase al igual que dos hombres despu\u00e9s de ella. <\/span><span title=\"Finally a third man adds, \u201cBut it\u2019s not birth control.\u201d \">Finalmente, un tercer hombre agrega: &#8220;Pero no es control de la natalidad&#8221;.<\/span><\/span><\/p>\n<p><span title=\"As frequent POZ readers have surely figured out, the actors in this campaign are talking about Truvada as PrEP, or pre-exposure prophylaxis.\">Como los lectores frecuentes de POZ seguramente han descubierto, los actores de esta campa\u00f1a est\u00e1n hablando de Truvada como PrEP o profilaxis previa a la exposici\u00f3n. <\/span><span title=\"It\u2019s the daily pill that an HIV-negative person can take to prevent contracting the virus. \">Es la p\u00edldora diaria que una persona VIH negativa puede tomar para evitar contraer el virus.<\/span><\/p>\n<p><span title=\"Gilead Sciences, which manufactures Truvada, launched the campaign, aptly titled \u201cI\u2019m on the Pill,\u201d this week to get the word out about the HIV prevention option.\">Gilead Sciences, que fabrica Truvada, lanz\u00f3 la campa\u00f1a, acertadamente titulada &#8220;Estoy en la p\u00edldora&#8221;, esta semana para correr la voz sobre la opci\u00f3n de prevenci\u00f3n del VIH. <\/span><span title=\"It\u2019ll air on broadcast TV as well as other media platforms.\">Se transmitir\u00e1 en la televisi\u00f3n abierta, as\u00ed como en otras plataformas de medios. <\/span><span title=\"You can watch the commercial here. \"><a href=\"http:\/\/gileadhivmedia.com\/?default=infgnnzh\">Puedes ver el comercial aqu\u00ed<\/a>.<\/span><\/p>\n<p><span title=\"The actors in the commercial represent communities at higher risk for HIV: men who have sex with men (MSM), Black women who have sex with men and transgender women (particularly those of color). \">Los actores en el comercial representan comunidades con mayor riesgo de VIH: hombres que tienen sexo con hombres (HSH), mujeres negras que tienen sexo con hombres y mujeres transg\u00e9nero (particularmente las de color).<\/span><\/p>\n<p><span title=\"\u201cThe goal of this new awareness campaign is to encourage more people to talk with a health care provider about their HIV risk and Truvada for PrEP as a potential HIV prevention option,\u201d said Douglas M. Brooks, senior director for community engagement at Gilead in\">&#8220;El objetivo de esta nueva campa\u00f1a de sensibilizaci\u00f3n es alentar a m\u00e1s personas a hablar con un proveedor de atenci\u00f3n m\u00e9dica sobre su riesgo de VIH y Truvada para la PrEP como una posible opci\u00f3n de prevenci\u00f3n del VIH&#8221;, dijo Douglas M. Brooks, director s\u00e9nior de participaci\u00f3n comunitaria en Gilead. <\/span><span title=\"a press release about the new campaign.\">un comunicado de prensa sobre la nueva campa\u00f1a. <\/span><span title=\"\u201cBy pairing education with scientific advances in HIV prevention, we hope to empower people with information and tools to have an informed discussion with their health care provider about their individual health.\u201d \">&#8220;Al combinar la educaci\u00f3n con los avances cient\u00edficos en la prevenci\u00f3n del VIH, esperamos capacitar a las personas con informaci\u00f3n y herramientas para tener una discusi\u00f3n informada con su proveedor de atenci\u00f3n m\u00e9dica sobre su salud individual&#8221;.<\/span><\/p>\n<p><span title=\"\u201cI\u2019ve spent years combating stigma and inequities, as well as securing resources for people living with HIV, especially for my transgender sisters and brothers.\">&#8220;Pas\u00e9 a\u00f1os luchando contra el estigma y las desigualdades, as\u00ed como asegurando recursos para las personas que viven con el VIH, especialmente para mis hermanas y hermanos transg\u00e9nero. <\/span><span title=\"Despite great advances in prevention and treatment, HIV is still very much a reality in our country, disproportionately impacting communities of color, men who have sex with men, and transgender people, who are also the most marginalized group in the epidemic,\u201d said Tori\">A pesar de los grandes avances en prevenci\u00f3n y tratamiento, el VIH sigue siendo una realidad en nuestro pa\u00eds, afectando desproporcionadamente a las comunidades de color, los hombres que tienen sexo con hombres y las personas transg\u00e9nero, que tambi\u00e9n son el grupo m\u00e1s marginado de la epidemia &#8220;, dijo Tori. <\/span><span title=\"Cooper, a prevention specialist at Positive Impact Health Centers in Atlanta, in the release.\">Cooper, un especialista en prevenci\u00f3n en Positive Impact Health Centers en Atlanta, en el lanzamiento. <\/span><span title=\"\u201cThat\u2019s why it\u2019s important to foster wider awareness of prevention strategies, including Truvada for PrEP, for people at risk of HIV, through partnerships among health departments, community-based organizations, and health care and social service providers.\">&#8220;Es por eso que es importante fomentar una mayor conciencia de las estrategias de prevenci\u00f3n, incluido Truvada para la PrEP, para las personas en riesgo de contraer el VIH, a trav\u00e9s de asociaciones entre departamentos de salud, organizaciones comunitarias y proveedores de servicios sociales y de salud. <\/span><span title=\"I\u2019m hopeful that this campaign, coupled with the incredible work that\u2019s being done by the HIV advocacy community, will encourage more people to think about and discuss HIV prevention and sexual health.\u201d \">Tengo la esperanza de que esta campa\u00f1a, junto con el incre\u00edble trabajo que est\u00e1 realizando la comunidad de defensa del VIH, aliente a m\u00e1s personas a pensar y discutir la prevenci\u00f3n del VIH y la salud sexual &#8220;.<\/span><\/p>\n<p><span title=\"To learn more about similar PrEP campaigns, read \u201cIn a First, Drugmaker Gilead Promotes PrEP and HIV Prevention in TV Ads\u201d and \u201cAttention Gay and Bisexual Black Guys: Be \u2018PrEP\u2019d AF\u2019 Against HIV.\u201d \">Para obtener m\u00e1s informaci\u00f3n sobre campa\u00f1as similares de PrEP, lea &#8220;En primer lugar, la farmac\u00e9utica Gilead promueve la profilaxis y la prevenci\u00f3n del VIH en los anuncios de televisi\u00f3n&#8221; y &#8220;Atenci\u00f3n a los negros gays y bisexuales: sea una &#8216;profilada&#8217; contra el VIH&#8221;.<\/span><\/p>\n<p><span title=\"And to learn the POZ Basics about HIV prevention, including PrEP, PEP, TasP and more, click here.\">Y para conocer los conceptos b\u00e1sicos de POZ sobre la prevenci\u00f3n del VIH, incluidos PrEP, PEP, TasP y m\u00e1s, haga clic aqu\u00ed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Source<\/strong>: This article was written by Trenton Straube for <a href=\"https:\/\/www.poz.com\/article\/pill-prep-ads-begin-airing-national-tv\">Poz Magazine<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Estoy tomando la p\u00edldora&#8221;, declara una mujer mientras mira directamente a la c\u00e1mara en el comercial. Una mujer transg\u00e9nero repite la frase al igual que dos hombres despu\u00e9s de ella&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":8186,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-8212","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-recurso-de-vih","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aviso de PrEP \u201cI\u2019m on the Pill\u201d empieza a difundirse en la TV nacional - nlaad.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nlaad.org\/im-on-the-pill-prep-ads-begin-airing-on-national-tv\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aviso de PrEP \u201cI\u2019m on the Pill\u201d empieza a difundirse en la TV nacional - nlaad.org\" \/>\n<meta property=\"og:description\" content=\"&#8220;Estoy tomando la p\u00edldora&#8221;, declara una mujer mientras mira directamente a la c\u00e1mara en el comercial. Una mujer transg\u00e9nero repite la frase al igual que dos hombres despu\u00e9s de ella....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nlaad.org\/im-on-the-pill-prep-ads-begin-airing-on-national-tv\/\" \/>\n<meta property=\"og:site_name\" content=\"nlaad.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LatinoCommissionOnAids\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-17T23:17:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-18T00:51:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nlaad.org\/wp-content\/uploads\/2018\/09\/post-gilead-prep-tv-ad-2018-860x484.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"484\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"daniel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@latinocommaids\" \/>\n<meta name=\"twitter:site\" content=\"@latinocommaids\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"daniel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nlaad.org\\\/im-on-the-pill-prep-ads-begin-airing-on-national-tv\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nlaad.org\\\/im-on-the-pill-prep-ads-begin-airing-on-national-tv\\\/\"},\"author\":{\"name\":\"daniel\",\"@id\":\"https:\\\/\\\/nlaad.org\\\/#\\\/schema\\\/person\\\/0f6519262d630c9564e788a0e44ce15e\"},\"headline\":\"Aviso de PrEP \u201cI\u2019m on the Pill\u201d empieza a difundirse en la TV nacional\",\"datePublished\":\"2018-09-17T23:17:46+00:00\",\"dateModified\":\"2018-09-18T00:51:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nlaad.org\\\/im-on-the-pill-prep-ads-begin-airing-on-national-tv\\\/\"},\"wordCount\":580,\"publisher\":{\"@id\":\"https:\\\/\\\/nlaad.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nlaad.org\\\/im-on-the-pill-prep-ads-begin-airing-on-national-tv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nlaad.org\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/post-gilead-prep-tv-ad-2018-860x484.jpg\",\"articleSection\":[\"Recurso de VIH\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nlaad.org\\\/im-on-the-pill-prep-ads-begin-airing-on-national-tv\\\/\",\"url\":\"https:\\\/\\\/nlaad.org\\\/im-on-the-pill-prep-ads-begin-airing-on-national-tv\\\/\",\"name\":\"Aviso de PrEP \u201cI\u2019m on the Pill\u201d empieza a difundirse en la TV nacional - 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