{"id":8179,"date":"2018-09-17T23:01:40","date_gmt":"2018-09-17T23:01:40","guid":{"rendered":"http:\/\/nlaad.org\/es\/new-york-city-department-of-health-launches-listos-first-ever-and-historic-prep-campaign-conceived-in-spanish\/"},"modified":"2018-09-17T23:34:10","modified_gmt":"2018-09-17T23:34:10","slug":"new-york-city-department-of-health-launches-listos-first-ever-and-historic-prep-campaign-conceived-in-spanish","status":"publish","type":"post","link":"https:\/\/nlaad.org\/es\/new-york-city-department-of-health-launches-listos-first-ever-and-historic-prep-campaign-conceived-in-spanish\/","title":{"rendered":"El Departamento de Salud de la Ciudad de Nueva York Lanza &#8220;\u00a1LISTOS! Primera Vez e Hist\u00f3rica Campa\u00f1a de PrEP Dise\u00f1ada en Espa\u00f1ol"},"content":{"rendered":"<style type=\"text\/css\"><\/style><p>Dr. Oni Blackstock, Assistant Commissioner of the Bureau of HIV, NYC Department of Health and Mental Hygiene; J\u00e9sica Mendoza, PrEP User; Yasbert Soberal, PrEP User; Guillermo Chacon, President of the Latino Commission on AIDS and founder of the Hispanic Health Network; Dr. Demetre Daskalakis, Deputy Commissioner for the Division of Disease Control at the NYC Department of Health and Mental Hygiene<\/p>\n<p><strong>Nueva York, 17 de mayo de 2018<\/strong> &#8211; El Departamento de Salud e Higiene Mental de la Ciudad de Nueva York (DOHMH, siglas en Ingles), en asociaci\u00f3n con la Comisi\u00f3n Latina sobre el SIDA (LCOA), lanz\u00f3 &#8220;\u00a1Listos!&#8221;, Una campa\u00f1a de mercadeo social sexualmente positiva que anima a los latinos a considerar el uso de la profilaxis de preexposici\u00f3n (PrEP por sus siglas en Ingles) una p\u00edldora diaria que reduce en gran medida el riesgo de infecci\u00f3n por VIH, como parte de un plan de salud sexual.<\/p>\n<p>Pocos latinos sexualmente activos son conscientes de la existencia de PrEP, y menos latinos toman PrEP en comparaci\u00f3n con los blancos no hispanos. &#8220;\u00a1Listos!&#8221;, en espa\u00f1ol, que se traduce como &#8220;\u00a1Ready!&#8221; Es la primera campa\u00f1a de concientizaci\u00f3n dise\u00f1ada y lanzada en gran parte en espa\u00f1ol. Con &#8216;\u00a1Listos!&#8217;, seguimos redefiniendo estrategias sexualmente positivas para aumentar la utilizaci\u00f3n de PrEP en todas las comunidades que pueden beneficiarse independientemente del idioma principal, el estatus migratorio o la capacidad para pagar.<\/p>\n<p>&#8220;Nos sentimos honrados de ser parte de la campa\u00f1a \u00a1Listos!&#8221;, La primera de este tipo realizada por el Departamento de Salud e Higiene Mental de la Ciudad de Nueva York, desarrollada y lanzada en gran parte en espa\u00f1ol. Reconocemos el liderazgo del alcalde Bill de Blasio, la vicealcaldesa Dra. Herminia Palacio y la comisionada de salud Dra. Mary Bassett por garantizar que las im\u00e1genes y el lenguaje de la campa\u00f1a fueran culturalmente y ling\u00fc\u00edsticamente apropiados. El mejor ingrediente en salud p\u00fablica s\u00f3lida es el liderazgo y las acciones para garantizar el bienestar de todos los neoyorquinos. &#8220;\u00a1La campa\u00f1a \u00a1Listos!&#8221; empoderar\u00e1 y salvar\u00e1 vidas en nuestras comunidades &#8220;, declar\u00f3 Guillermo Chac\u00f3n, presidente de la Comisi\u00f3n Latina sobre el SIDA y fundador de la Red Hispana de Salud.<\/p>\n<p>&#8220;Es importante aclarar los mitos sobre la seguridad, efectividad y disponibilidad de PrEP para que todos los neoyorquinos, independientemente de su capacidad de pago o estatus migratorio, conozcan las opciones de prevenci\u00f3n del VIH, disponibles&#8221;, afirm\u00f3 Luis Scaccabarrozzi, vicepresidente de la Comisi\u00f3n Latina. sobre el SIDA &#8220;Las campa\u00f1as y la programaci\u00f3n ling\u00fc\u00edstica y culturalmente responsables, como esta, siguen siendo necesarias para lograr nuestro objetivo de derrotar la epidemia del SIDA en Nueva York para el 2020&#8221;.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/files.constantcontact.com\/cfb9efe1301\/4601d77f-249d-4652-8f4c-ae26328b8470.jpg?a=1130621607480\" width=\"600\" name=\"ACCOUNT.IMAGE.773\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/files.constantcontact.com\/cfb9efe1301\/b2ab672a-659b-4ddc-949e-9df2701bbb96.jpg?a=1130621607480\" width=\"600\" name=\"ACCOUNT.IMAGE.775\" \/><br \/>\nJ\u00e9sica Mendoza, usuaria de PrEP por m\u00e1s de un a\u00f1o.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/files.constantcontact.com\/cfb9efe1301\/bf508700-1745-4f10-ab9d-695a1f758d1c.jpg?a=1130621607480\" width=\"600\" name=\"ACCOUNT.IMAGE.774\" \/><br \/>\nYasbert Soberal, usuario de PrEP por m\u00e1s de tres meses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr. Oni Blackstock, Assistant Commissioner of the Bureau of HIV, NYC Department of Health and Mental Hygiene; J\u00e9sica Mendoza, PrEP User; Yasbert Soberal, PrEP User; Guillermo Chacon, President of the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8189,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[79,82],"tags":[],"class_list":["post-8179","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-hiv-resource-es","category-recurso-de-vih","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Departamento de Salud de la Ciudad de Nueva York Lanza &quot;\u00a1LISTOS! Primera Vez e Hist\u00f3rica Campa\u00f1a de PrEP Dise\u00f1ada en Espa\u00f1ol - nlaad.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nlaad.org\/new-york-city-department-of-health-launches-listos-first-ever-and-historic-prep-campaign-conceived-in-spanish\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Departamento de Salud de la Ciudad de Nueva York Lanza &quot;\u00a1LISTOS! 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